5 Louisville Businesses Killing It With Instagram Marketing

Louisville Downtown Skyline

It’s not every day you find local, homegrown businesses with a clear social media strategy and nailing the Instagram marketing game. We thought we’d have a little fun and give major props to these six Louisville businesses making their mark using Instagram.

1) Louisville Cream

Louisville Cream is a small batch ice cream company who, by their own account, are “nuts about ice cream.” They have the Instagram presence to prove it — with over 13,000 followers, they’re doing something right.

That something is a combination of exceptional, mouth-watering photography and fun captions that convey the brand’s relaxed vibe.

Follow LouisvilleCream on Instagram!

Louisville Cream Instagram Profile

Instagram Post by Louisville Cream

2) Hi-Five Doughnuts

Another tasty, sugary treat…

We’re not advocating for diabetes, promise!

Hi-Five Doughnuts is a Louisville doughnut shop and food truck where customers can build their own tasty treat with a bunch of different glazes and toppings up for grabs. Much like Louisville Cream, their claim to Instagram popularity are the bubbly, colorful photos and the always-playful captions that convey the brand’s happy feels.

Follow Hi-Five Doughnuts on Instagram!

Hi-Five Doughnuts in Louisville

Doughnuts from Hi-Five Doughnuts

3) Louisville Tea Company

Love. Leaf. Live.

Louisville Tea Company brings flavor to Instagram as a family-owned, local option for Louisville tea lovers! They do an exceptional job appealing to  customers with their colorful, themed photography, especially playing on the different seasons. One great takeaway is they always seem to find creative ways to integrate the product without coming across as too sales-y or self-promoting.

Follow Louisville Tea Company on Instagram!

Screenshot of Louisville Tea Company Instagram Profile

Louisville Tea Company

 

4) Against The Grain Brewery

Calling all beer fiends!

Against The Grain is a hometown favorite around Louisville — if not for their amazing beer, then for their food at ATG Smoke House. Their Brewery Insta is packed full of thirst-driving beer photography, and they combine that with a laid-back tone that makes you feel like you’re chatting with the guy or gal behind the bar.

Follow Against The Grain Brewery on Instagram!

Against The Grain Brewery Citra Ass Down Beer

5) BiteMeals

You don’t get to 105,000 Instagram followers by accident. If there’s anything that screams Instagram, it’s fitness. BiteMeals is a Louisville-based meal planning service that delivers a set number of meals straight to your doorstep every week.

They do a super good job presenting their meals, letting customers know what new meals are being released, and getting their customers to spread the word about BiteMeals (evidenced by the “Tagged” section of their Instagram).

Follow BiteMeals on Instagram!

BiteMeals Instagram BiteMeals Instagram Account

Taking It To The Next Level

There’s no doubt these Louisville businesses are dominating Instagram, and in especially impressive ways for those that are in a narrow niche like Louisville Tea Company and Louisville Cream.

One big area in which all of these businesses could up their game is pushing more discounts or sales via social media. The data below comes from the 2018 Sprout Social Index and shows an interesting divide between what many brands/marketers think consumers want on social media vs. what consumers state they want.

You’ll see that 72% consumers responded saying “Discounts or Sales” are the top type of content they want to see on social media. So, if you’re running an eCommerce business like Louisville Tea Company or BiteMeals, it’s in your best interests to share discount codes and other offers directly on social media.

Or even better, incentivize your followers to subscribe to your email list in exchange for a specific discount code.

social media statistics

Key Takeaways From These Top Instagram Performers

Bold Photography Wins on Instagram

Photography on Instagram is king. No surprise there. One key element all these businesses have in common — along with every other successful Instagram brand — is their photography is top notch and the style perfectly fits what users of Instagram expect when they log in.

Show Off That Personality

Personality sells. One trouble most brands find themselves in on social media is they deliver plain boredom. Corporate, stuffy, self-promoting content is the opposite of what consumers want to see. If you consider the rest of the data above, besides discounts and sales, social media really boils down to three basic categories: entertain, education, and inspire.

If you look at many of the companies on this list, they have a standout voice in their captions that really captures the essence of the brand, is welcoming, and makes you feel like you’re just talking with your buddy — now THAT’S social media.

Any Other Louisville Businesses You’d Add?

Pop a comment below if there are other Louisville businesses dominating Instagram or other social media channels! We know they’re out there. Self-nominations are welcome 🙂

 

Is Social Media A Dead End For Your Business? (And What To Do About It)

Implementing a paid advertising strategy is key to success on social media.

Implementing a paid advertising strategy is key to success on social media.
Marketing on social media used to be pretty easy.

Three or four years ago…

You created some posts, tossed them on Facebook, hit a huge segment of your customers, and watched the engagement roll in.

Piece of cake, right? Facebook even helped you by putting your page and posts in front of lots of likely customers — for free!

Crazy…

Now, Facebook has a tight leash around all your posts and you get minimal exposure.

Twitter’s hit a plateau and even though it’s still a great place to be for conversation, growing your brand is a major challenge unless you grabbed a following when the platform was booming.

If you’re like most companies, now you’re flocking to Instagram, because it’s actually generating some results today.

But that’s not a forever type of deal, is it? Just over the last 24 months, Instagram has become super competitive for brands and there have been massive engagement drops across the board.

It’s only a matter of time before Instagram gets buttoned up similar to Facebook, and becomes almost entirely a pay-to-play marketing channel.

When that inevitably happens, where are you taking your social media focus next?

The thing is, you have to stop relying solely on just posting to social media and expecting the platforms to do the hard work for you. Those days are gone.

As hard a pill it is to swallow, scaling your business from the typical day-to-day social media posting is a dead end for most brands. Instead, if you want to drive customers through social media, you need a paid social advertising strategy and you need to pull back the reins on your day-to-day content production, because it’s ineffective and inefficient.

Want Proof Organic Social Media Isn’t A Reliable Path?

Unilever owns some of the largest consumer brands on the planet — household names like Dove, Axe Body Spray, Lipton Tea, Dollar Shave Club, and plenty more.

Go skim the Dove Facebook page, paying attention to the dates they’ve made new posts. See how infrequent they are?

Or the Axe Facebook page. They haven’t posted anything since May 25!

We’re talking about a huge consumer brand with almost 4 million Facebook fans and a target audience of younger men — some of the heaviest users of Facebook.

The brand still doesn’t see the value of organic posting on social media; they’ve shifted the majority of their resources to paid social advertising and more significant content (like video) integrated with broader marketing campaigns.

You should too.

If diving into social advertising sounds like an overwhelming task, that’s because it is. Digital advertising can be a money sinkhole if you don’t ask the right questions up front and establish a working digital sales funnel.

Not only that, but there’s a lot of technical work on the back end to set up your landing pages, integrate them with your CRM or email management tool, create the ad campaigns and establish good targeting, and properly track campaigns for optimization.

The question is, are you going to fall behind the marketing curve or will you make that bold decision to put your business in a position for success?

26 Awesome Social Media Statistics to Back Up Your Strategy

26 Awesome Social Media Statistics to Back Up Your Strategy

26 Awesome Social Media Statistics to Back Up Your Strategy

Post submitted by Mandy Edwards.

“Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” – Ryan Lilly

I came across the above quote and thought it to be a great illustration of how social media is becoming so deeply ingrained in marketing strategies across the board.

Of course, any effective social media strategy is founded in research, analytics, and statistics — consumer behaviors, interests, patterns, demographics, and so on.

Being a fan of data and statistics, I love finding different bits of information among the common data we social media marketing professionals regularly use.

Some bits are eye-opening, some are really odd.

Some make you sit and really evaluate what your actual usage behavior is, while some just make you laugh.

Below are 26 social media marketing statistics I’ve found while doing client research and putting together my weekly Marketing Fact Friday series (you can follow on Instagram) that will help advise your social media strategy.

Social Media Usage

  • Generation X (ages 35-49) spends the most time on social media: almost 7 hours per week versus Millennials, who come in second, spending just over 6 hours per week. (Nielsen)
  • Almost 80% of time spent on social media platforms happens on mobile. (MarketingLand)
  • Nearly half (43%) of weekly Facebook activity and a third (33%) of weekly Twitter activity occurred on Sundays. (Nielsen)
  • The number of active social media users worldwide is 2.78 billion, out of the world’s population of 7.47 billion. (We Are Social)
  • Smartphones accounted for 78% of adults, ages 18-34, total weekly social minutes. (Nielsen)
  • Adults ages 50+ spent 64% more time on social media in 2016 than in 2015. (Nielsen)
  • 85% of people rely on Twitter and Facebook for their morning news. (Byte of Data)

Social Media + TV

  • There were 11.8 million TV-related interactions on Facebook from 5.9 million people on average each day this fall. (Nielsen)
  • On an average day, 42% of those interacting with TV on Facebook are Generation X, 40% are Millennials, and the remaining 18% are Baby Boomers. (Nielsen)
  • 81% of engagement with TV-related Tweets comes organically from the audience. (Nielsen)
  • 57% of people who used their tablet while watching television said they visited Facebook while doing so, compared with 24% who said they visited Twitter. On smartphones, those numbers were 58% and 20%, respectively. (Nielsen)

Social Media + Business

  • More than 2 million advertisers regularly use Facebook to market their business. (Hootsuite)
  • While 64 percent of marketers have a Snapchat account, only 67 percent of those accounts are active. (L2)
  • 59% of Americans with social media accounts think that customer service through social media has made it easier to get questions answered and issues resolved. (Hootsuite)
  • 13% of heavy social media users clicked on an advertisement within the last 30 days. (Nielsen)
  • 30% of heavy social media users think it’s very or somewhat important to engage with social media in order to show support of their favorite companies or brands. (Nielsen)
  • 93% of Pinterest users use the platform to plan or make purchases. (Pinterest)

Social Media Content

  • Tweets with images received 150% more retweets than tweets without images. (HubSpot)
  • When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Brain Rules)
  • Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019. (Cisco)
  • 51% of all video plays are on mobile devices — this growth represents a 15% increase from 2015 and a 203% increase from 2014. (Facebook)
  • Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019. (Cisco)
  • Videos under five minutes in length account for 55% of total video consumption time on smartphones. (Ooyala)
  • 85% of videos on Facebook are watched without sound. (Digiday)

Wrap Up

Some of these statistics you may be able to use for your own business, or for a client. Having data to back up anything you propose or want to do yourself, is always key — it gives you and what you’re proposing more credibility (as long as the data is from a credible source).

What kind of data and statistics are used in your business’ marketing strategy? Share with us below!

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About The Author

Mandy Edwards is the founder of ME Marketing Services, a social marketing and website design company located in Statesboro, Georgia. A proud graduate of the Terry College of Business at the University of Georgia, she has 15+ years marketing experience covering sales, event planning, local store marketing, advertising and social media.

Mandy has been mentioned in Forbes and Crain’s Chicago Business, named to the Statesboro Herald’s Top 20 under 40, has been ranked as a Top 100 Social Media Power Influencer by StatSocial and is a Sprout Social All-Star Influencer. In 2016 she was recognized as a member of the University of Georgia’s top 40 Under 40 Alumni.

Jonathan Payne leads as the CEO of JP Digital with nearly a decade of digital marketing experience helping both small businesses and national brands like Old Forester, Early Times, KORBEL, and University of Louisville.

JP Digital exists to remove that feeling of being overwhelmed by digital marketing and replace it with confidence and optimism about the future of your business. Let’s chat if you’re ready to take charge of your digital marketing!