9 Easy-To-Use Digital Marketing Tools You May Not Have Heard Of

9 Easy-To-Use Digital Marketing Tools You May Not Have Heard Of

9 Easy-To-Use Digital Marketing Tools You May Not Have Heard Of

“There’s an app for that.”

Much like the maturing days of the iPhone and “there’s an app for that,” no matter which area of digital marketing you want to enhance, there’s a tool  for that.

From keyword research to content scheduling to analytics, handling everything solo can be a lot of work, but with the right collection of resources in your toolbox, you can save yourself a huge amount of time and energy.

You’ve probably heard of a lot of the big players, like:

But there are many lesser-known tools that can refine and simplify pretty much every aspect of your marketing process. Of course, these vary in both price and complexity, but below are nine easy-to-use, affordable tools to get you started.

1) DrumUp

Content curation is an important part of any campaign, as it enables you to keep your audience engaged and interested without having to constantly produce new material. DrumUp can save time and energy by discovering, curating, and scheduling content on your behalf.

It works across multiple social media accounts (vital for engagement), and can even suggest appropriate hashtags and mentions for your posts. Depending on the plan you choose, this tool can also supply analytical insights to help you grow your business even further.

2) Mention

Did you know that 42% of consumers expect a response to a complaint on social media within 60 minutes? And 32% expect a response within 30 minutes! [Tweet This Stat]

Whoa.

Uncommon Digital Marketing Tools

Knowing when and where your business has been mentioned is invaluable, and that’s exactly what Mention offers. Mention monitors more than a billion sources in real time, so you can see who is talking about your brand, your products, or even your competition, and in what context.

This has obvious value for market research, and can even strengthen your crisis management process, as it enables you to detect and respond to negative publicity quickly and in the most suitable fashion.

3) Client Heartbeat

Surveys are effective for gathering direct feedback from your customers about the areas that are important to you. However, collating all the data can be a huge task, depending on the quantity and quality of the information gathered. Client Heartbeat is another really helpful tool, enabling you to make professional-looking surveys that measure and track customer responses.

You can use this data to identify customers with concerns that need addressing, collect testimonials, and even see how your business measures up against the competition.

4) HotJar

Interpreting analytics can be challenging, especially if you are measuring a range of complex metrics which may be classified using obscure terminology. HotJar aims to simplify this by generating heatmaps which provide visual representations of customer interactions with your website, including where they scroll and what they click on.

Other features include form analysis, recordings of individual paths through your website, and responsive surveys designed to collect real-time insights from your customers at the times they convert or abandon, so you can optimize accordingly.

5) Designrr

A great way to encourage people to check out your website, and sign up to your mailing list, is to provide a useful free resource to act as a lead magnet. This could be anything from a swipe file to an eBook or whitepaper, as long as it provides genuine value to your audience.

This is where Designrr comes in, making it easy to build lead magnets from existing website content. Simply provide a relevant URL, let it gather up the content (discarding anything that wouldn’t fit), select a template, make any necessary tweaks, and publish a PDF ready to be provided as a downloadable resource.

6) MailPoet

According to a study by Salesforce, for every dollar spent on email marketing, $38 of revenue is generated. [Tweet This Stat]

An ROI of 3,800% doesn’t sound too bad, does it?

Effectiveness of Email Marketing

Plus, 64% of companies consider email marketing their most effective marketing channel. [Tweet This Stat]

Long story short: you need an email marketing strategy and a service provider.

In walks MailPoet…

There are many tools for managing your mailing lists, but MailPoet is definitely one to check out. Its design is simple and elegant, enabling you to create high-quality newsletters, automate email marketing campaigns across multiple sites and lists, and even generate essential analytical data so you can improve future campaigns.

It’s easy to import and export your contact lists, and you can even compose and beautify your communications within WordPress, via MailPoet’s drag-and-drop email designer.

7) PushEngage

Where email marketing fails, push notifications can save the day. Often, consumers on the go don’t have time to investigate email notifications, and many people have begun to tune them out altogether. However, push notifications appear directly on the screen of a user’s device, and are thus far more likely to be read, and acted upon.

Using PushEngage you can develop automated push notification campaigns and strategies that tailor themselves to each individual’s needs. Using dynamic segmentation and advanced funnel analytics, this tool makes it far easier to engage regularly with your audience, and keep them interested in your business.

8) Gleam

As the name suggests, Gleam provides everything you need to give your website or marketing campaign that extra sparkle. Its primary functions are separated into four apps, with a flexible pricing structure that enables you to choose just those that you need.

Gleam makes it simple to run sweepstakes, set up competitions, and even drive user engagement by implementing a rewards program. The Gallery app enables you to organize and display content in stylish, responsive galleries, tailored to your needs. Meanwhile, the Capture app lets you boost your lead-generation game, with powerful email list-building functionality and the ability to sync with your email provider to schedule and send offers, announcements, newsletters, and more.

9) ManyChat

While 43 percent of adult Americans still say they prefer to deal with a real-life assistant, rather than a chatbot, the movement toward AI-operated chatbots in business is significant.

  • 64% of people prefer the 24-hour convenience of chatbots. [Tweet This Stat]
  • 55% of people love getting an instant response to their inquiry. [Tweet This Stat]
  • 33% of people say they would use a chatbot to make a reservation, 29% would use to pay a bill, and 22% would use to add one’s self to a mailing list. [Tweet This Stat]

AI chatbots are extremely popular at the moment, and if you want to be able to provide round-the-clock responsiveness to your customers, you should be considering implementing one of your own. ManyChat is a straightforward tool that lets you create a custom chatbot for Facebook Messenger.

This means that a customer can always get an instant response, even when you and your team are out of the office. These bots are capable of handling most basic queries, and when they encounter more complex issues, they can seamlessly refer the cases to your team.

Wrap Up

Of course, this is just a small selection of the awesome tools that are out there, so be sure to look around for additional ways to boost your marketing game. Remember, the more time you can save with these tools, the more time you’ll have left to devote to other areas of your business, or even to yourself.

Everyone works in their own way, so not every tool will be a great fit for you. Try a variety of different combinations, and don’t shy away from doing things a little differently if that’s what works best for your business. And of course, if you find any hidden gems, don’t forget to give them the props they deserve and spread the word.

5 Embarrassing Facebook Ads Mistakes You Should Avoid

Facebook Ads Mistakes

Facebook Ads Mistakes

Facebook ads seem like a sure-fire way to attract a host of new leads and give your sales figures a boost. Yet too many businesses sink hard-earned revenue into their advertising campaigns, only to find that their efforts have been wasted.

This can be tremendously disheartening, and even baffling in some cases. After all, your concept is great and your ads have been well-funded, carefully crafted, and you’re all over your retargeting strategy.

If this sounds familiar — all is not lost — and you may still be able to salvage your ad campaign if you pivot fast. Turn the ads off, regroup, and come back smarter.

The following mistakes are easy to make, but can seriously impact the success of your marketing. Find out if any of these apply to you, and what you can do to get the most out of your Facebook ads.

Recommended reading: Social Media Marketing 101 for Small Businesses

1. Poor Targeting & Segmentation

One of the first pitfalls facing many marketers on Facebook is that their target market is poorly defined. It may be ineffectively segmented, too diverse, or simply too large.

This makes it far more difficult to create content that really speaks to the individual, meaning that it’s difficult to sell the value of your online business to specific users.

Narrow down your audience by investigating which demographics are most likely to engage with your brand. From there, you can effectively segment your audience, targeting each sub-group with expertly tailored ad content, based on buyer personas you construct from your customer data.

While narrowing your field does mean you will lose some of your audience, the ones you retain will be those whom you have the greatest chance of converting.

Furthermore, the ability to focus your efforts means that you can create highly relevant, useful content, centered on the needs of the demographics that remain. This enables you to manage resources more efficiently, and increase the likelihood of conversion once customers reach your website.

Targeting also helps you pick up on any existing conversations, retarget cart abandoners, and just generally speak more directly to your customer community, all of which are vital to tools in the growth of your online business.

2. Not Using Split Testing

Split testing — also sometimes called an A/B test — could not be more important when it comes to effective Facebook advertising! Split testing means setting up two almost-identical ads, but changing one variable in the campaign to understand which ad has the most impact.

This could be:

  • Changing the headline copy
  • Using a different image
  • Altering your targeting
  • Slightly changing your landing page copy

The ultimate purpose of split testing is to isolate one variable and pinpoint exactly how much positive impact it has on your campaign goals, so you can replicate the results.

The beauty of split testing is that it enables you to run multiple variants of the same ad simultaneously, providing you with valuable comparison data that can inform your future design decisions.

Accurately measuring the success of any individual ad component is difficult, as there are so many factors that can influence traffic and engagement at any given time.

Make sure that you don’t vary your ads too much and that you keep your tests as clear as possible. Vary the copy, then the header image, then the CTA — one at a time. If you change too many variables at once, you have no way of knowing which change was responsible for the campaign outcome.

Split testing is also a great way to evaluate consumer leanings, and even to compare habits and preferences between marketing channels.

Facebook includes a built-in split testing feature, to make optimizing your content as straightforward as possible, so it is definitely worth taking the time to experiment with ways to improve your content.

3. Not Telling a Story

Brand narratives sell, and using your ads to tell a story is a brilliant way to inspire your audience and make them feel invested in your brand.

In a study conducted by Adaptly, it was found that audiences exposed to a sequenced ad campaign yielded:

Facebook Ads Traffic Statistic

Online commerce is a ferociously competitive business and it’s no longer enough to roll out hackneyed phrasing and empty sales copy, nor to do this through advertising alone. Millennial buyers especially want authenticity, and you must make your online business the reality that they seek.

This makes it of the highest importance that you have a website that allows you to write your story clearly and in as many ways as possible. There is nothing worse than going from a great Facebook ad to a poorly designed website.

Remember, ads do not only need to sell a particular product or service; they are selling your brand as a whole. Use the space to tell your audience a bit about who you are and what you do. By revealing the personality, values, and aspirations behind your brand, you invite your audience to become part of the story by engaging directly with your narrative.

4. Using Ads Without Exploring Other Channels

Sometimes the problem isn’t the ads themselves, but simply the fact that your efforts could be better spent elsewhere. After all, even the greatest Facebook ad campaign will get you nowhere if the bulk of your target audience is on Twitter.

Take the time to conduct research into where, when, and how your audience consumes content. You may find that Facebook is not the best channel for your content.

Once you know where to focus your efforts, you will be able to target your content far more effectively, and secure a greater ROI from your Facebook campaigns.

5. Neglecting Visuals and Video Content

There is significant opportunity for visual marketing when working with Facebook ads. Whether you simply upload product pictures or you boost your ad’s visibility by including a video, the use of visual marketing solutions is incredibly important for defining, adjusting and growing your online business.

Video content accounts for a significant percentage of all web traffic, with more than 50 percent of people claiming to watch online videos every day. This easy-to-consume, on-the-go content can boost engagement.

Tools such as PowToon allow you to create your own animated video content, while other services, such as Canva are great for generating custom infographics to spice up your adverts.

However, you don’t just have to create your own content. There are occasions when it’s right, proper, and just plain business savvy to use content curation. And if you do it right, then you can use it to create viral Facebook content and really get your brand’s name out there.

A picture isn’t always worth a 1000 words, but the right videos and visuals will have a huge impact on ad click-throughs and engagement levels. Go with bold, branded imagery that will stop people in their tracks while they’re busy scrolling down their feed.

Wrap Up

Not every ad will reach its full potential, and there will always be factors beyond your control that will influence the success of your marketing endeavors.

Nevertheless, if you take care to avoid the mistakes above, and pay close attention to what works well, and what doesn’t perform as expected, you will soon get to know what your audience is looking for.

Moreover, as time goes on, and you refine the style and content of your advertisements, you will develop a definitive formula and tone for your ad content. Not only will this make it easier to produce effective content in the future, but it will also help you to reaffirm your brand identity, as customers become familiar with your ads and learn to recognize your brand on sight.