5 Louisville Businesses Killing It With Instagram Marketing

Louisville Downtown Skyline

It’s not every day you find local, homegrown businesses with a clear social media strategy and nailing the Instagram marketing game. We thought we’d have a little fun and give major props to these six Louisville businesses making their mark using Instagram.

1) Louisville Cream

Louisville Cream is a small batch ice cream company who, by their own account, are “nuts about ice cream.” They have the Instagram presence to prove it — with over 13,000 followers, they’re doing something right.

That something is a combination of exceptional, mouth-watering photography and fun captions that convey the brand’s relaxed vibe.

Follow LouisvilleCream on Instagram!

Louisville Cream Instagram Profile

Instagram Post by Louisville Cream

2) Hi-Five Doughnuts

Another tasty, sugary treat…

We’re not advocating for diabetes, promise!

Hi-Five Doughnuts is a Louisville doughnut shop and food truck where customers can build their own tasty treat with a bunch of different glazes and toppings up for grabs. Much like Louisville Cream, their claim to Instagram popularity are the bubbly, colorful photos and the always-playful captions that convey the brand’s happy feels.

Follow Hi-Five Doughnuts on Instagram!

Hi-Five Doughnuts in Louisville

Doughnuts from Hi-Five Doughnuts

3) Louisville Tea Company

Love. Leaf. Live.

Louisville Tea Company brings flavor to Instagram as a family-owned, local option for Louisville tea lovers! They do an exceptional job appealing to  customers with their colorful, themed photography, especially playing on the different seasons. One great takeaway is they always seem to find creative ways to integrate the product without coming across as too sales-y or self-promoting.

Follow Louisville Tea Company on Instagram!

Screenshot of Louisville Tea Company Instagram Profile

Louisville Tea Company

 

4) Against The Grain Brewery

Calling all beer fiends!

Against The Grain is a hometown favorite around Louisville — if not for their amazing beer, then for their food at ATG Smoke House. Their Brewery Insta is packed full of thirst-driving beer photography, and they combine that with a laid-back tone that makes you feel like you’re chatting with the guy or gal behind the bar.

Follow Against The Grain Brewery on Instagram!

Against The Grain Brewery Citra Ass Down Beer

5) BiteMeals

You don’t get to 105,000 Instagram followers by accident. If there’s anything that screams Instagram, it’s fitness. BiteMeals is a Louisville-based meal planning service that delivers a set number of meals straight to your doorstep every week.

They do a super good job presenting their meals, letting customers know what new meals are being released, and getting their customers to spread the word about BiteMeals (evidenced by the “Tagged” section of their Instagram).

Follow BiteMeals on Instagram!

BiteMeals Instagram BiteMeals Instagram Account

Taking It To The Next Level

There’s no doubt these Louisville businesses are dominating Instagram, and in especially impressive ways for those that are in a narrow niche like Louisville Tea Company and Louisville Cream.

One big area in which all of these businesses could up their game is pushing more discounts or sales via social media. The data below comes from the 2018 Sprout Social Index and shows an interesting divide between what many brands/marketers think consumers want on social media vs. what consumers state they want.

You’ll see that 72% consumers responded saying “Discounts or Sales” are the top type of content they want to see on social media. So, if you’re running an eCommerce business like Louisville Tea Company or BiteMeals, it’s in your best interests to share discount codes and other offers directly on social media.

Or even better, incentivize your followers to subscribe to your email list in exchange for a specific discount code.

social media statistics

Key Takeaways From These Top Instagram Performers

Bold Photography Wins on Instagram

Photography on Instagram is king. No surprise there. One key element all these businesses have in common — along with every other successful Instagram brand — is their photography is top notch and the style perfectly fits what users of Instagram expect when they log in.

Show Off That Personality

Personality sells. One trouble most brands find themselves in on social media is they deliver plain boredom. Corporate, stuffy, self-promoting content is the opposite of what consumers want to see. If you consider the rest of the data above, besides discounts and sales, social media really boils down to three basic categories: entertain, education, and inspire.

If you look at many of the companies on this list, they have a standout voice in their captions that really captures the essence of the brand, is welcoming, and makes you feel like you’re just talking with your buddy — now THAT’S social media.

Any Other Louisville Businesses You’d Add?

Pop a comment below if there are other Louisville businesses dominating Instagram or other social media channels! We know they’re out there. Self-nominations are welcome 🙂

 

Is Social Media A Dead End For Your Business? (And What To Do About It)

Implementing a paid advertising strategy is key to success on social media.

Implementing a paid advertising strategy is key to success on social media.
Marketing on social media used to be pretty easy.

Three or four years ago…

You created some posts, tossed them on Facebook, hit a huge segment of your customers, and watched the engagement roll in.

Piece of cake, right? Facebook even helped you by putting your page and posts in front of lots of likely customers — for free!

Crazy…

Now, Facebook has a tight leash around all your posts and you get minimal exposure.

Twitter’s hit a plateau and even though it’s still a great place to be for conversation, growing your brand is a major challenge unless you grabbed a following when the platform was booming.

If you’re like most companies, now you’re flocking to Instagram, because it’s actually generating some results today.

But that’s not a forever type of deal, is it? Just over the last 24 months, Instagram has become super competitive for brands and there have been massive engagement drops across the board.

It’s only a matter of time before Instagram gets buttoned up similar to Facebook, and becomes almost entirely a pay-to-play marketing channel.

When that inevitably happens, where are you taking your social media focus next?

The thing is, you have to stop relying solely on just posting to social media and expecting the platforms to do the hard work for you. Those days are gone.

As hard a pill it is to swallow, scaling your business from the typical day-to-day social media posting is a dead end for most brands. Instead, if you want to drive customers through social media, you need a paid social advertising strategy and you need to pull back the reins on your day-to-day content production, because it’s ineffective and inefficient.

Want Proof Organic Social Media Isn’t A Reliable Path?

Unilever owns some of the largest consumer brands on the planet — household names like Dove, Axe Body Spray, Lipton Tea, Dollar Shave Club, and plenty more.

Go skim the Dove Facebook page, paying attention to the dates they’ve made new posts. See how infrequent they are?

Or the Axe Facebook page. They haven’t posted anything since May 25!

We’re talking about a huge consumer brand with almost 4 million Facebook fans and a target audience of younger men — some of the heaviest users of Facebook.

The brand still doesn’t see the value of organic posting on social media; they’ve shifted the majority of their resources to paid social advertising and more significant content (like video) integrated with broader marketing campaigns.

You should too.

If diving into social advertising sounds like an overwhelming task, that’s because it is. Digital advertising can be a money sinkhole if you don’t ask the right questions up front and establish a working digital sales funnel.

Not only that, but there’s a lot of technical work on the back end to set up your landing pages, integrate them with your CRM or email management tool, create the ad campaigns and establish good targeting, and properly track campaigns for optimization.

The question is, are you going to fall behind the marketing curve or will you make that bold decision to put your business in a position for success?

The Mission of JP Digital: An Open Letter to Business Owners

The Mission of JP Digital - An Open Letter to Business Owners

The Mission of JP Digital - An Open Letter to Business Owners

We help business owners destroy the fear, dread, and feeling of being overwhelmed by the thought of their business becoming antiquated.

I feel bad for the business owners who are getting steamrolled by digital technology and marketing. The ones who are so overwhelmed by the Google’s and Facebook’s of today that they’ve given up all confidence and optimism about the future of their business.

While the platforms and methodologies change, the rapid evolution of digital marketing and advertising technology isn’t going away. If you don’t adapt, you probably won’t make it in business much longer. That’s not fear-mongering.

Your fear is rational.

Your feelings of being overwhelmed are rational.

Your anxiety is rational.

But there’s always an out…

Our mission might seem “Plain Jane” on the surface, but it’s supremely powerful, because genuine empathy for clients and customers is the key to every long-standing business.

Everything we do at JP Digital is filtered through a desire — and more so a deep-seated need — to help struggling businesses thrive in a digital world.

Sure, we’re selling stuff here too…

We’re driving growth through ad campaigns, building brands on social media, and creating flashy websites. (Promise, it’s more exciting than it sounds!)

But what we sell here is substantially more than ads or websites.

We sell confidence.

We sell optimism.

We sell the peace of mind.

We sell a future for your business.

Buffett says, “Always look for ways to delight your customer, not satisfy them.”

We hope that by delighting our clients and accomplishing our mission of delivering peace of mind, we enable your business to delight your customers and employees.

End result? Everyone goes home happy.

Sincerely,

Jonathan Payne

CEO and Founder, JP Digital