“There’s an app for that.”
Much like the maturing days of the iPhone and “there’s an app for that,” no matter which area of digital marketing you want to enhance, there’s a tool for that.
From keyword research to content scheduling to analytics, handling everything solo can be a lot of work, but with the right collection of resources in your toolbox, you can save yourself a huge amount of time and energy.
You’ve probably heard of a lot of the big players, like:
But there are many lesser-known tools that can refine and simplify pretty much every aspect of your marketing process. Of course, these vary in both price and complexity, but below are nine easy-to-use, affordable tools to get you started.
Content curation is an important part of any campaign, as it enables you to keep your audience engaged and interested without having to constantly produce new material. DrumUp can save time and energy by discovering, curating, and scheduling content on your behalf.
It works across multiple social media accounts (vital for engagement), and can even suggest appropriate hashtags and mentions for your posts. Depending on the plan you choose, this tool can also supply analytical insights to help you grow your business even further.
Did you know that 42% of consumers expect a response to a complaint on social media within 60 minutes? And 32% expect a response within 30 minutes!
Knowing when and where your business has been mentioned is invaluable, and that’s exactly what Mention offers. Mention monitors more than a billion sources in real time, so you can see who is talking about your brand, your products, or even your competition, and in what context.
This has obvious value for market research, and can even strengthen your crisis management process, as it enables you to detect and respond to negative publicity quickly and in the most suitable fashion.
3) Client Heartbeat
Surveys are effective for gathering direct feedback from your customers about the areas that are important to you. However, collating all the data can be a huge task, depending on the quantity and quality of the information gathered. Client Heartbeat is another really helpful tool, enabling you to make professional-looking surveys that measure and track customer responses.
You can use this data to identify customers with concerns that need addressing, collect testimonials, and even see how your business measures up against the competition.
Interpreting analytics can be challenging, especially if you are measuring a range of complex metrics which may be classified using obscure terminology. HotJar aims to simplify this by generating heatmaps which provide visual representations of customer interactions with your website, including where they scroll and what they click on.
Other features include form analysis, recordings of individual paths through your website, and responsive surveys designed to collect real-time insights from your customers at the times they convert or abandon, so you can optimize accordingly.
A great way to encourage people to check out your website, and sign up to your mailing list, is to provide a useful free resource to act as a lead magnet. This could be anything from a swipe file to an eBook or whitepaper, as long as it provides genuine value to your audience.
This is where Designrr comes in, making it easy to build lead magnets from existing website content. Simply provide a relevant URL, let it gather up the content (discarding anything that wouldn’t fit), select a template, make any necessary tweaks, and publish a PDF ready to be provided as a downloadable resource.
According to a study by Salesforce, for every dollar spent on email marketing, $38 of revenue is generated.
An ROI of 3,800% doesn’t sound too bad, does it?
Plus, 64% of companies consider email marketing their most effective marketing channel.
Long story short: you need an email marketing strategy and a service provider.
In walks MailPoet…
There are many tools for managing your mailing lists, but MailPoet is definitely one to check out. Its design is simple and elegant, enabling you to create high-quality newsletters, automate email marketing campaigns across multiple sites and lists, and even generate essential analytical data so you can improve future campaigns.
It’s easy to import and export your contact lists, and you can even compose and beautify your communications within WordPress, via MailPoet’s drag-and-drop email designer.
Where email marketing fails, push notifications can save the day. Often, consumers on the go don’t have time to investigate email notifications, and many people have begun to tune them out altogether. However, push notifications appear directly on the screen of a user’s device, and are thus far more likely to be read, and acted upon.
Using PushEngage you can develop automated push notification campaigns and strategies that tailor themselves to each individual’s needs. Using dynamic segmentation and advanced funnel analytics, this tool makes it far easier to engage regularly with your audience, and keep them interested in your business.
As the name suggests, Gleam provides everything you need to give your website or marketing campaign that extra sparkle. Its primary functions are separated into four apps, with a flexible pricing structure that enables you to choose just those that you need.
Gleam makes it simple to run sweepstakes, set up competitions, and even drive user engagement by implementing a rewards program. The Gallery app enables you to organize and display content in stylish, responsive galleries, tailored to your needs. Meanwhile, the Capture app lets you boost your lead-generation game, with powerful email list-building functionality and the ability to sync with your email provider to schedule and send offers, announcements, newsletters, and more.
While 43 percent of adult Americans still say they prefer to deal with a real-life assistant, rather than a chatbot, the movement toward AI-operated chatbots in business is significant.
- 64% of people prefer the 24-hour convenience of chatbots.
- 55% of people love getting an instant response to their inquiry.
- 33% of people say they would use a chatbot to make a reservation, 29% would use to pay a bill, and 22% would use to add one’s self to a mailing list.
AI chatbots are extremely popular at the moment, and if you want to be able to provide round-the-clock responsiveness to your customers, you should be considering implementing one of your own. ManyChat is a straightforward tool that lets you create a custom chatbot for Facebook Messenger.
This means that a customer can always get an instant response, even when you and your team are out of the office. These bots are capable of handling most basic queries, and when they encounter more complex issues, they can seamlessly refer the cases to your team.
Of course, this is just a small selection of the awesome tools that are out there, so be sure to look around for additional ways to boost your marketing game. Remember, the more time you can save with these tools, the more time you’ll have left to devote to other areas of your business, or even to yourself.
Everyone works in their own way, so not every tool will be a great fit for you. Try a variety of different combinations, and don’t shy away from doing things a little differently if that’s what works best for your business. And of course, if you find any hidden gems, don’t forget to give them the props they deserve and spread the word.