9 Easy-To-Use Digital Marketing Tools You May Not Have Heard Of

9 Easy-To-Use Digital Marketing Tools You May Not Have Heard Of

9 Easy-To-Use Digital Marketing Tools You May Not Have Heard Of

“There’s an app for that.”

Much like the maturing days of the iPhone and “there’s an app for that,” no matter which area of digital marketing you want to enhance, there’s a tool  for that.

From keyword research to content scheduling to analytics, handling everything solo can be a lot of work, but with the right collection of resources in your toolbox, you can save yourself a huge amount of time and energy.

You’ve probably heard of a lot of the big players, like:

But there are many lesser-known tools that can refine and simplify pretty much every aspect of your marketing process. Of course, these vary in both price and complexity, but below are nine easy-to-use, affordable tools to get you started.

1) DrumUp

Content curation is an important part of any campaign, as it enables you to keep your audience engaged and interested without having to constantly produce new material. DrumUp can save time and energy by discovering, curating, and scheduling content on your behalf.

It works across multiple social media accounts (vital for engagement), and can even suggest appropriate hashtags and mentions for your posts. Depending on the plan you choose, this tool can also supply analytical insights to help you grow your business even further.

2) Mention

Did you know that 42% of consumers expect a response to a complaint on social media within 60 minutes? And 32% expect a response within 30 minutes! [Tweet This Stat]

Whoa.

Uncommon Digital Marketing Tools

Knowing when and where your business has been mentioned is invaluable, and that’s exactly what Mention offers. Mention monitors more than a billion sources in real time, so you can see who is talking about your brand, your products, or even your competition, and in what context.

This has obvious value for market research, and can even strengthen your crisis management process, as it enables you to detect and respond to negative publicity quickly and in the most suitable fashion.

3) Client Heartbeat

Surveys are effective for gathering direct feedback from your customers about the areas that are important to you. However, collating all the data can be a huge task, depending on the quantity and quality of the information gathered. Client Heartbeat is another really helpful tool, enabling you to make professional-looking surveys that measure and track customer responses.

You can use this data to identify customers with concerns that need addressing, collect testimonials, and even see how your business measures up against the competition.

4) HotJar

Interpreting analytics can be challenging, especially if you are measuring a range of complex metrics which may be classified using obscure terminology. HotJar aims to simplify this by generating heatmaps which provide visual representations of customer interactions with your website, including where they scroll and what they click on.

Other features include form analysis, recordings of individual paths through your website, and responsive surveys designed to collect real-time insights from your customers at the times they convert or abandon, so you can optimize accordingly.

5) Designrr

A great way to encourage people to check out your website, and sign up to your mailing list, is to provide a useful free resource to act as a lead magnet. This could be anything from a swipe file to an eBook or whitepaper, as long as it provides genuine value to your audience.

This is where Designrr comes in, making it easy to build lead magnets from existing website content. Simply provide a relevant URL, let it gather up the content (discarding anything that wouldn’t fit), select a template, make any necessary tweaks, and publish a PDF ready to be provided as a downloadable resource.

6) MailPoet

According to a study by Salesforce, for every dollar spent on email marketing, $38 of revenue is generated. [Tweet This Stat]

An ROI of 3,800% doesn’t sound too bad, does it?

Effectiveness of Email Marketing

Plus, 64% of companies consider email marketing their most effective marketing channel. [Tweet This Stat]

Long story short: you need an email marketing strategy and a service provider.

In walks MailPoet…

There are many tools for managing your mailing lists, but MailPoet is definitely one to check out. Its design is simple and elegant, enabling you to create high-quality newsletters, automate email marketing campaigns across multiple sites and lists, and even generate essential analytical data so you can improve future campaigns.

It’s easy to import and export your contact lists, and you can even compose and beautify your communications within WordPress, via MailPoet’s drag-and-drop email designer.

7) PushEngage

Where email marketing fails, push notifications can save the day. Often, consumers on the go don’t have time to investigate email notifications, and many people have begun to tune them out altogether. However, push notifications appear directly on the screen of a user’s device, and are thus far more likely to be read, and acted upon.

Using PushEngage you can develop automated push notification campaigns and strategies that tailor themselves to each individual’s needs. Using dynamic segmentation and advanced funnel analytics, this tool makes it far easier to engage regularly with your audience, and keep them interested in your business.

8) Gleam

As the name suggests, Gleam provides everything you need to give your website or marketing campaign that extra sparkle. Its primary functions are separated into four apps, with a flexible pricing structure that enables you to choose just those that you need.

Gleam makes it simple to run sweepstakes, set up competitions, and even drive user engagement by implementing a rewards program. The Gallery app enables you to organize and display content in stylish, responsive galleries, tailored to your needs. Meanwhile, the Capture app lets you boost your lead-generation game, with powerful email list-building functionality and the ability to sync with your email provider to schedule and send offers, announcements, newsletters, and more.

9) ManyChat

While 43 percent of adult Americans still say they prefer to deal with a real-life assistant, rather than a chatbot, the movement toward AI-operated chatbots in business is significant.

  • 64% of people prefer the 24-hour convenience of chatbots. [Tweet This Stat]
  • 55% of people love getting an instant response to their inquiry. [Tweet This Stat]
  • 33% of people say they would use a chatbot to make a reservation, 29% would use to pay a bill, and 22% would use to add one’s self to a mailing list. [Tweet This Stat]

AI chatbots are extremely popular at the moment, and if you want to be able to provide round-the-clock responsiveness to your customers, you should be considering implementing one of your own. ManyChat is a straightforward tool that lets you create a custom chatbot for Facebook Messenger.

This means that a customer can always get an instant response, even when you and your team are out of the office. These bots are capable of handling most basic queries, and when they encounter more complex issues, they can seamlessly refer the cases to your team.

Wrap Up

Of course, this is just a small selection of the awesome tools that are out there, so be sure to look around for additional ways to boost your marketing game. Remember, the more time you can save with these tools, the more time you’ll have left to devote to other areas of your business, or even to yourself.

Everyone works in their own way, so not every tool will be a great fit for you. Try a variety of different combinations, and don’t shy away from doing things a little differently if that’s what works best for your business. And of course, if you find any hidden gems, don’t forget to give them the props they deserve and spread the word.

4 Hidden Features of Evernote to Keep Your Business Organized

4 Hidden Features of Evernote to Keep Your Business Organized

4 Hidden Features of Evernote to Keep Your Business Organized

It’s no secret that Evernote is a leading tool for organizing your thoughts and documents online. After all, it’s helped over 200 million users save reminders, ideas, and documents. With over 5 billion notes created in the past ten years, it took 70 days for the platform to transfer all the data to Google’s Cloud in 2017.

People use Evernote for many different reasons, whether its as a simple reminder tool or a complete content management system. Since its founding in 2007, Evernote has continuously evolved with the digital age, adding plenty of features along the way, like the web clipper.

But the basis of Evernote has never changed: it ensures people can save ideas, deadlines, and articles they want to read later in an organized, digital format.

These four lesser-known features of Evernote are sure to help keep your mind from feeling chaotic and your business from being disorganized.

1. Context

As you’re writing your notes, there will be times where you need some inspiration from external sources. Evernote’s Context feature can provide this by searching for related content. Without the need to even click a button.

Evernote Context Feature

It works through AI by identifying keywords within your notes and searching through related content from reliable sites.

In Evernote’s own words, it offers the following benefits:

  • Notes from your own account: As you type, Evernote searches through your existing notes or notes a coworker has shared with you, and surfaces anything related to what you’re currently working on.
  • People from your network: If you include the name of a person in a note, and you’re connected to them on LinkedIn, Context brings up their LinkedIn profile.
  • Articles from trusted news sources: Evernote provides you with relevant content for free from trusted news sources such as The Wall Street Journal.

As you can see, it’s a highly intelligent tool that automatically carries out research on your own notes and those of the team. Context can be an invaluable asset as you seek to improve the quality of your work and discover related content.

2. Templates

From time to time, it can be difficult to know where to start with a blank note. For example, you could be looking to create a meeting reminder or a project plan, but you’re not sure what you should include.

Fortunately, Evernote teamed up with Simplify Days in 2017 to create a number of business templates to help you get started.

Evernote Templates for Business

The templates include:

  • Meeting notes: As pictured above, this template covers all the details you need to set up a meeting. Complete with drop-down menus, it makes the entire process far more efficient and allow other participants to know what to expect.
  • Employee goals: Setting clear objectives for your employees need to strike a balance between company and individual goals. Having a template handy will ensure consistency across the board, while allowing for flexibility.
  • Business cards: This is the template you use to quickly type in new contacts. These could be leads, potential customers, or a key influencer within your niche. Once saved, you can simply use Evernote’s search function to quickly bring their details back up.

These are just three of the several template options, which also include marketing plans, monthly calendars, and project budget plans. They are designed to give you a solid foundation to work from and can easily be customized to suit your specific business needs.

3. Forward Emails to Evernote

In today’s fast-paced world, the way we communicate is constantly evolving. Facebook and Instagram are the leading social channels, while Slack is an emerging force in the workplace. Yet, for many, email still reigns supreme.

This is backed up by a recent survey suggesting 94% of respondents prefer to hear from businesses via email.

As a result, it’s likely you will receive important and valuable information in your inbox. Evernote’s email forwarding feature enables you to easily and quickly aggregate all this information in one accessible platform. Once there, you will be able to take full advantage of Evernote’s capabilities — like using Context to search through your emails to find related content and other ideas.

4. Turn Your Notes Into a Blog Post

If you’re an active user of Evernote, then you’ll have plenty of content on the platform. Since it’s where you store your best ideas and plans, it’s likely other people will want to read it too. Sharing your notes with a blog is a great way of doing this.

You can do this without having to copy and paste your notes to another third-party site. Postach.io is a blogging platform for Evernote users. Once set up, you can turn your ideas into finished blog posts by simply tagging them “published” in your notebook.

Evernote Integration with Postachio

Postach.io integrates with Evernote to offer users fully customizable blogs. As well as having a number of unique themes, you can code your own if you understand HTML. It also works with additional services created by technology heavyweights, including Google Analytics.